Projects

A person with curly hair and makeup holding a pink flower close to their mouth, with closed eyes, illuminated by purple lighting.

This portfolio brings together selected projects from my experience in graphic design, photography, and media. It includes client work, university briefs, and self-initiated pieces that highlight my skills in visual communication, digital design, and creative strategy.

Each project showcases a different aspect of my process, from concept development to final execution, across print, digital, and social formats.

RS REWARDS

  • Developed and executed a distinct, authentic content voice across both brands, including recurring formats like prize content, DM highlight reels, and member event recaps. Wrote copy across captions, in-store signage, and campaign messaging, consistently researching trending content to maximise reach.

  • Built and led the integrated launch campaign for RS Supermarkets' Glenroy store — covering audience segmentation, phased rollout timeline, influencer strategy, and performance tracking. Developed the "cart and card" campaign concept, connecting everyday shopping value to RS Rewards membership benefits, along with hero messaging built around nostalgia and value positioning.

  • Planned and ran brand events end-to-end, booking entertainment and staffing, sourcing decor, and managing day-of logistics to keep everything running smoothly. Spent significant time on the ground at RS Supermarkets identifying operational gaps affecting the customer experience and working directly to fix them.

  • Managed end-to-end creator outreach and relationship management for brand activations, including a corporate box event at Marvel Stadium and the RS Supermarkets grand opening, handling negotiations, attendance coordination, and partnership communications.

  • Produced performance reporting (ROI analysis, organic vs. paid comparisons) for stakeholder presentations, wrote customer support communications, and contributed to a broader social strategy proposal focused on transparency, community engagement, and brand-building activations. Reshaped the business's overall advertising approach, driving measurable growth in memberships and in-store sales.

In the four weeks following RS Supermarkets' Glenroy launch, I ran organic-only social content across @rsrewards plus @rs.supermarkets Facebook and Instagram, no paid boosting, immediately after several weeks of heavily boosted campaigns. Despite the shift away from ad spend, growth accelerated: Facebook net follows rose 242%, video watch time increased 113%, and Instagram profile visits climbed 206%, alongside strong gains in link clicks, page visits, and content interactions across both platforms. The results reflect a content strategy and community approach strong enough to outperform paid activity on its own.

I lead social media and physical marketing for RS Rewards and its retail arm, RS Supermarkets in Glenroy, from content strategy and campaign development to event delivery and in-store operations. My work spans Instagram, TikTok, and Facebook content, OOH/radio/print advertising, influencer partnerships, and hands-on problem-solving on the ground, all driving measurable growth in memberships and in-store sales.

@rs.supermarkets

RS Supermarkets, Instagram Performance (12 Jul – 8 Aug 2026)

Launched RS Supermarkets' Instagram presence from a zero baseline ahead of the 1 August grand opening, driving:

  • 312.1K views and 41.7K reach in the first month, entirely organic, no paid boost

  • 4.5K content interactions, roughly an 11% engagement rate against reach, strong for a brand-new account with no existing follower base

  • 1K new follows, with 389 unfollows, net growth reflects the churn typical of a launch-phase audience still self-selecting into the brand (coffee shop activation “free coffee for a follow”

  • 7 conversations started and 6 new contacts, early signals of the account converting reach into direct customer relationships

All growth metrics read as "100%" because the account started from nothing, the real story is building an engaged local audience from scratch in under four weeks, timed to a physical store launch.

The Human Rights Game

The Human Rights Game is an educational board game designed to teach young people about their fundamental rights, freedoms, and responsibilities. Developed in collaboration with educator Andrea Chorney and The Brainary, the game is grounded in the 30 Articles of the Universal Declaration of Human Rights, with a focus on the values of freedom, equality, and dignity.

I was responsible for the full visual design of the game, including the board, cards, and packaging, working across Illustrator and Photoshop to create a bold, accessible, and engaging look that appeals to a younger audience while maintaining clarity and educational value.

Now distributed globally and available at the United Nations Headquarters in New York, The Human Rights Game is used in classrooms, therapy settings, and homes to support inclusive education, empathy-building, and human rights awareness.

https://humanrightsgame.com

A board game called 'The Human Rights Game' includes a colorful globe-shaped game board, several decks of playing cards, game pieces, tokens, a dice, a sand timer, and a storage box. The game aims to teach players about human rights topics.
Teal lace lingerie set, including a bra and matching thong, placed on white fabric. The bra has lace details and adjustable straps, and the thong has lace and ribbon accents.
Three women wearing lace lingerie in red, black, and white, smiling and posing for a photo on a website homepage.

Star and Lar

At Star and Lar, I led a complete digital and in-store transformation for the business. My role involved creating a brand-new visual identity, including a logo set, and establishing a consistent online presence through branding, product photography, and social media.

I designed and launched their first eCommerce website, replacing handwritten receipts with a modern POS and stocktake system to streamline operations. I also individually categorised and uploaded the entire product range, from bras to shape-wear, ensuring a smooth customer experience. The blueprint I developed allowed retail staff to continue running the online side of the business independently after my time there.

This project was a hands-on blend of creative direction, digital design, and strategic problem-solving, bringing a small, local brand into the modern retail space.

Note: Star and Lar has since closed, so the website is no longer live.

Posters

Illustration of a flock of blue, cartoon-style birds flying against a background of black and white polka dots. One bird near the bottom right has a speech bubble that says, "I didn't sign up for this." A text overlay reads, "Sharp-tailed sandpipers from Australia to Siberia & Back," discussing bird migration.

Mott, R. (2023). Migratory Birds. Bush Heritage Australia.

People attending a nighttime flame festival with fire pits, smoke, and stage lights, some wearing traditional or festival attire, amidst a large crowd.
A graphic illustration of a coconut bowl with lime juice splashing inside, a half-lime floating above, and text reading, 'You put the lime in the coconut and drink it all up.'

Benalla Rural City Council. (2025). FlameFest.

A plush brown teddy bear in front of a colorful advertisement with yellow and blue graphic elements, promoting a larger bear priced at $39, with a description emphasizing comfort and safety.

Nilsson, H. (1971). Coconut.

IKEA (2025)

this is a recipe I made up and distributed to me friends and mother, try it out, its yum !

A graphic poster featuring a profile of a woman with curly hair, overlaid with the text "The Revolution Will Not Be Televised," background of a crowd with raised fists in red and green, and the name Gil-Scott Heron with the year 1970 at the bottom.

Heron (1971)

Logos

Camino Del Sol

Camino Del Sol is a concept outdoor accessories brand developed as a full brand identity project. The name, Spanish for path to the sun, directly informed the mark, which began as a single image of a sun-lit path, rotated and layered until it resolved into a radial sun symbol. The palette draws from the landscapes the brand inhabits: forest green, olive, sky blue, and burnt terracotta, earthy and modern without defaulting to the rugged clichés of outdoor design. Applied across packaging, stationery, and product, the identity has enough range to live on a cooler in a paddock or a business card on a timber table.

Nomi Club

Created in response to a brief for a modern, edgy food collective, this logo balances boldness with simplicity. The aim was to reflect a youthful, no-fuss attitude, something fresh, confident, and slightly rebellious. Fun serif typography and sharp shapes give it a contemporary edge, designed to stand out across digital and physical platforms.

A beige tote bag, a white smartphone, and a digital illustration of a logo with red sharp-edged shapes and the text 'NOMI CLUB'. The logo appears on all three items. The objects are on a textured green background.
A circular black vase with two floral business cards inside, one showing a blue flower illustration and the words 'Blossom + Root,' and the other with a green tree logo and business details. A color palette at the top shows blue, cream, green, and dark green shades.
Illustration of a blue flower with green leaves and a stem, with the words "Blossom + Root" beneath it.

Blossom and Root

This logo was designed as a conceptual piece for a flower delivery service. The brief called for something soft yet grounded, capturing both the delicate nature of flowers (blossom) and the stability of their origin (root). The design combines organic forms with clean, typography to create a visual identity that feels fresh, approachable, and quietly refined.

Graphic design logo for Get Into Golf, featuring two crossed golf clubs and three golf balls in the center, with text indicating establishment year 2025, location Greater Melbourne, and course code MMS308 Sport Marketing.

Get Into Golf

This logo was created as part of a university project focused on branding and sport marketing. The brief required developing a campaign identity to promote community engagement in recreational activities. Inspired by timeless elegance and tradition, Get Into Golf reflects accessibility, sophistication, and the welcoming spirit of the sport in Greater Melbourne.

Not a Logo - Wedding invite

A digital mood board for Model Clinic featuring before and after photos of lip transformations, client testimonials, illustrations of cosmetic tools, and a color palette with shades of green, pink, and red.

Model Clinic

The colour palette combines deep green, blush pink, and warm neutrals to create a modern yet approachable aesthetic. Green communicates trust, professionalism, and calm, while pink adds softness and femininity. The gradient backgrounds and balanced contrast help highlight transformations, giving the brand a polished, confident, and inviting feel for clients.

Instagram & Video Content

My art Instagram account is both a creative outlet and an extension of my professional practice. It’s a space where I explore visual storytelling, experiment with style, and express ideas freely, while also staying actively engaged with the digital landscape.

Alongside the creative side, the account allows me to continuously develop and maintain practical skills across content creation and digital marketing. I regularly edit short-form video, adapt content to platform trends, test formats, and track performance metrics to understand what resonates with audiences. This process helps me refine my approach to pacing, visual hooks, and storytelling in a fast-moving social environment.

By combining personal expression with intentional content strategy, the account acts as a living portfolio, one that reflects both my creative voice and my ability to create, iterate, and grow content in a real-world, performance-driven context.

Check it out here ! laraadamsmadeig

Photography

3D Sketching - Product Design

  • Drawing of a hand pointing at a small robot with a USB drive, a smiling face, and stars, along with other similar robots and electronic components.

  • Sketch of three metallic clips shaped like hearts with attached charms, each with different decorations such as small beads and figures. The first clip is matte metal with a chain and small red and pink charms. The second clip has plastic shine with a small blue charm and red cherries. The third clip is shiny metal with a yellow beaded charm, a strawberry, and stars.

  • Hand-drawn sketch of a device with labeled components including a metallic glossy finish, large screen, charger port, power switch, accessible large camera button, volume control, customizable features, and illustrations of charms or accessories.

  • A hand-drawn design of a smartwatch with labeled features including a front view and back view, a high glossy metal finish, a colorful on/off switch, a matte finish button, and a low shine volume control button.